About me  

Hello! I'm Daniela Dughiana, a Senior Product Designer based in London with over eight years of specialized experience in UX, interaction, and visual design. My passion lies in creating intuitive and visually appealing digital solutions that enhance user experience and drive business success.

I hold a Bachelor’s degree in Decorative Arts & Design from the Bucharest National University of Arts, which grounds my design approach in a deep artistic sensibility, complemented by my fluency in multiple languages including English, Italian, French, and Romanian. My technical toolkit is robust, featuring expertise in Figma, Adobe XD, Photoshop, Illustrator, and more, which enables me to deliver polished, scalable designs efficiently.

Professionally, I've had the privilege of leading design projects at prestigious companies such as Ford Motor Company, The AA, Aviva, and Lloyds Banking Group. My role often involves translating complex concepts into user-friendly designs, developing comprehensive design systems, and enhancing user interaction and engagement through meticulous research and feedback incorporation.

Design is not just my career; it's my way of making a positive impact on the everyday lives of people. I strive to solve real-world problems by focusing on user-centered design principles that not only meet users' needs but also exceed their expectations.

Key Skills:

  • ✽

    Product Design: Expertise in UX/UI design, creating detailed user flows, wireframes, and prototypes. Proficient in developing comprehensive design systems and conducting usability and accessibility testing to ensure optimal user experience.

  • ✽

    Lean UX & Product Strategy: Skilled in crafting product roadmaps and prioritizing effectively. Experienced with OKRs, design sprints, and various experimentation methods including A/B testing to drive product enhancements and innovations.

  • ✽

    UI Design: Deep knowledge in crafting visually appealing interfaces that enhance user interaction. Proficient in typography, color theory, and layout optimization. Experienced in creating scalable UI components that ensure visual consistency across all platforms.

  • ✽

    Design Facilitation: Proficient in leading design thinking and co-design workshops, fostering creativity and collaboration to solve design challenges.

  • ✽

    Design Leadership: Strong leadership skills in stakeholder management, mentoring junior designers, leading design projects, and managing design systems. Committed to nurturing talent and leading by example to achieve team and project goals.

  • ✽

    Research: Comprehensive experience in conducting user and stakeholder interviews, developing personas and mindsets, and performing competitor analysis to gather actionable insights.